By definition, geolocation represents the use of modern technology in device location targeting but it is generally used in a variety of applications to help locate human customers. The system has been evolving steadily over the last few years but it gained a new boost with the rise of data science.
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Geolocation has become one of the most sophisticated business tools of the digital era.
https://www.techbullion.com/how-big-data-influences-geolocation-trends/
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