Magical as this might sound, it is the application of a technology known as demand sensing. Demand sensing uses new digital technologies to analyse data sources — made up of a company’s own historical data and other real-time signals — in order to determine where and when potential consumers will buy a product, and in what quantity, well before they actually do.
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Demand sensing allows companies to get closer to the consumer by creating a better understanding of consumer behaviour and its implications for the supply chain.
https://www.strategy-business.com/article/The-Magic-of-Predicting-Demand-from-Data?gko=94906
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