Big data has not only changed the world of advertising, but the use and proper implementation of big data strategies has affected many industries and organisations.
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I have been lucky to be part of the ‘big data revolution’ since its earliest days. When I founded my first company, Aster Data (later acquired by Teradata), big data was used only literally and many people in the industry thought that database innovation was dead after the database wars of the 1990s.
https://www.exchangewire.com/blog/2018/01/11/big-data-journey/
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