Skyscanner experimented but quickly found that the centralised approach didn’t work. “We became the bottleneck and teams were still none the wiser as to how data science could help,” Shilton explained.
{
All businesses are not equal, and approaches will vary. Skyscanner explains why it took the middle road
https://www.eyefortravel.com/revenue-and-data-management/3-routes-data-science-savvy
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