Ensuring the accuracy and consistency of data from recording to retrieval is crucial in computing. However, organizations must look beyond the physical and logical aspects. In her TED Talk, O’Neill spoke about the necessity of a data integrity check in the context of fairness. Data scientists need to interrogate the data. They should account for human biases, according to her.
The business realm is known for its bias toward what gets the job done — systems, technologies, resources. In this regard, big data has been the most revolutionary player in recent years. If you can quantify the large volume of information from internal and external sources, you can predict or solve things.
https://www.startupgrind.com/blog/we-need-to-talk-about-how-business-is-dealing-with-big-data-1/
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