Big Data sounds magical, especially if you don’t currently use it.
Big businesses are able to achieve amazing things with Big Data (like Target did when it guessed a teenager’s pregnancy before she told her parents) or help businesses like Walmart monitor and fix sales in real time. Reading stories like this, you might get the impression that you need to be a multi-million business with access to the latest in technological gadgets and talent.
Your business doesn’t need to be a billion-dollar, multinational company like Walmart, to make use of Big Data, artificial intelligence, etc. In fact, learning how to use this technology could be a distinctive advantage for a small business too.