Successful digital transformation starts at the top of the company. It is the topmost layer of executives in a company who are responsible for strategising and creating the future goals for a company. It is up to them to create a convincing vision for future and communicate it across the organisation. Once the vision is shown and the plans are set, the people at middle and lower levels can work hard and put in their efforts to make this vision a reality.
Many employees feel they are paid to do a job not to change it. There has been enough history of surviving of so-called big initiatives in the past that failed big time and never saw the face of reality. Digital transformation may seem like another irrelevant hyped fad but the impact it’s having on the market should never be neglected.