“Data! Data! Data! I can’t make bricks without clay,” exclaims Sherlock Holmes, in Sir Arthur Conan Doyle’s The Adventure of the Copper Beeches (1892).
Given that data was held in such high regard even in the late 19th century, it is no surprise that this would be the case in the age of Internet and information overload. In fact, simply having data will no longer cut it; you need to know how to interpret it and how to derive actionable insights from it.