It's a common misconception that data science is overly complicated, and business owners everywhere tell themselves that the field doesn't apply to their own business. In truth, while data science is already essential, its importance will continue to grow indefinitely as consumers become more and more connected.
The sheer quantity of data being generated every day is a marketer's dream. From IoT-connected devices in the home to user profiles on social media to our browsing habits on the web, companies are constantly mining for valuable data they can use to drive campaigns that win over the customer and generate conversions. These can be incredibly effective, but figuring out how to make music from all the noise can easily overwhelm the average business owner.