The aim is to simplify processes using complex assistive technologies and seamlessly integrate them into our lives. Large datasets help to train algorithms and change user interfaces for products and services.
A few years ago, experts were trumpeting that the future is mobile, and they weren’t wrong. Some of the world’s most successful new apps and business models are mobile-based -- just look at Uber, Instagram and Snapchat. Now, our machines and devices are beginning to understand us on an even deeper level. Machine learning and artificial intelligence are being used to improve user experience and transform the way that we interact with technology.