The business travel sector – a US$1.2 trillion industry globally – is an interesting case in point. There’s a lot of data in corporate travel, and this can make it hard to use effectively
It’s easy to be obsessed with data. But it isn’t about the data itself. It’s about how companies use that information to improve their travel programs to benefit both the company and the traveller. Data changes how business travel is viewed, experienced and managed. It helps companies understand the impact travel has on their business, and the value it generates.