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Quotacom Ltd

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Quotacom is a boutique executive search firm that has been established to solve the hiring challenges of the world’s leading enterprise software vendors. With over 15 years combined experience, our team specialises in creating bespoke and flexible search solutions for high growth start-ups and established enterprise software brands. Operating on a global basis, we form a true partnership with our clients, which enables us to identify and engage the highest performing candidates in the market, offering them unique opportunities with the coolest, most innovative companies. In the process we change lives and create phenomenal businesses.

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59 Church Road Hove East Sussex BN3 2BD
01273 311 210
www.quotacom.com

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The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

Quotacom Ltd

September 28, 2017

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Quotacom Ltd

In 2015, the company announced that their investment in personalized customer management programs had resulted in a 50% increase in repeat custom.

One specific insight was the impact that product images had on sales of items that performed well in-store but not so well online. By creating new images for products where the data showed this was occurring, the company saw a 100% increase in sales for one particular bag.

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British fashion brand Burberry is one of the most recognized luxury clothes labels in the world. Starting in 2006, the company aimed to reinvent itself as an “end to end” digital enterprise. Its strategy was to use Big Data and Artificial Intelligence (AI) to boost sales and customer satisfaction.

https://www.forbes.com/sites/bernardmarr/2017/09/25/the-amazing-ways-burberry-is-using-artificial-intelligence-and-big-data-to-drive-success/#1d7604454f63

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