An innovation that creates a new value network and market, and disrupts an existing market and value network by displacing the leading, highly established alliances, products and firms is known as Disruptive Innovation.
The term ‘disruptive innovation’ has been very popular over the past few years. In spite of many differences in application, many agree on the following. Disruptive innovations are: More accessible (with respect to distribution or usability) Cheaper (from a customer perspective) And utilize a business model with structural cost advantages (with respect to existing solutions) than their existing counterparts in the market.
http://dataconomy.com/2017/07/big-data-disruptive-innovation/
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