There is value to be had from the big data phenomenon. But it requires the right strategy and execution. Put simply, for a moderate return on investment, you’ve got to leverage and optimal mix of traditional and big data technology to replace your aging infrastructure
When The Economist features big data on its cover you know that it has gone mainstream. And, indeed for some time now, the lure of big data has been a seductive one; successfully manage and exploit the explosion in data and commercial nirvana will be assured. Increased revenue will be yours, competition will disappear and customers will love you even more.And yet, the reality is not matching the hype. ‘How do I really drive value from big data’? is a question that needs to be fully answered. Frustration seems to be building and there’s a danger that disillusionment will set in.