No matter how excited people get about the idea of Big Data, artificial intelligence and an always-connected world, we can’t forget that there are negative connotations to these terms.
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The scale of data-gathering carried out by both industry and governments has gone through the roof in the last decade, and those doing it haven’t always been great at communicating exactly what they are up to, and why. At times, they haven’t even bothered to communicate it at all.
https://www.forbes.com/sites/bernardmarr/2017/06/13/why-big-data-isnt-a-dirty-word/#6c415d4643b6
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