Because we live in an information society, the ability to gather and store large amounts of digital information about people – whether it concerns our physical locations, our risks of cancer, or what kinds of posts we "like" on Facebook – is a double-edged sword.
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It’s a ubiquitous buzzword, but “big data” is about to bring a wealth of opportunities to Switzerland thanks to investments in research. Efforts are also underway to control the risks.
https://www.swissinfo.ch/eng/explainer_what-s-the-big-deal-about-big-data-/43219660
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