There are differences and nuances between the ways CEM is managed versus how CRM used to be managed.
The evolution from CRM to CEM has given us scale and speed, allowing us to reach more people, better and faster. In the days of CRM, our targeting methods were raw and unrefined. You were a customer or not, you visited a store or you didn’t. Now, we know more about who you are, where you are, what you like, and what other things you are interested in than most consumers realize.