For many consumer-facing industries, the notion of Big Data seems cold and impersonal - and retail is no exception.
Data is reshaping the buying experience. Amazon is the obvious standard-setter here, obviously. Every time you visit Amazon, your experience is highly personalized, making it super easy to find the products most suited to you out of 350M SKU’s.
https://www.linkedin.com/pulse/retailers-4-reasons-why-our-big-data-narrative-both-terrible-franson
