For the past few years, people have been talking about big data. Surely you’ve heard of it, but do you take advantage of it for your small business?
Big data has left its mark on every industry imaginable, including healthcare, advertising, marketing, retail, telecommunications and insurance. My business uses big data to better understand who our customers are -- we want to know who is buying our products and what they use our products for. With this information, we can more successfully target consumers who might benefit from our products and can design and manufacture better products for our customers’ specific needs.