The digital business buzz reflects reality not hype. Profound changes are coursing through organizations and entire industries.
We see the pattern all the time. An innovation launches a trend. The trend coins a phrase. The phrase becomes a top-of-mind topic, prompting lively boardroom discussions. Generally, everyone agrees why the topic is important, but the practical aspects—the what and the how—sometimes lack clarity. The increasingly urgent buzz around digital transformation fits the pattern.
https://blogs.cisco.com/digital/six-considerations-the-how-of-digital-transformation
