How have data needs evolved, and why do organisations need to put customer engagement first, rather than simply going digital for the sake of it?
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From governments to the smallest of SMEs, the so-called “digital revolution” is on the tips of tongues everywhere. However, as any history student will tell you, it’s one thing to call for a revolution: it’s quite another to make it a success, or even agree on what it means.
http://www.information-age.com/going-digital-revolutionising-engagement-123465281/
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