How have data needs evolved, and why do organisations need to put customer engagement first, rather than simply going digital for the sake of it?
From governments to the smallest of SMEs, the so-called “digital revolution” is on the tips of tongues everywhere. However, as any history student will tell you, it’s one thing to call for a revolution: it’s quite another to make it a success, or even agree on what it means.
http://www.information-age.com/going-digital-revolutionising-engagement-123465281/
