Great read here, why not take a look and learn more about selling digital transformation.
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Sure — to survive in the digital marketplace, you need a strong digital strategy. But even more than that: you need buy-in from your employees and stakeholders. In the past, we’ve talked about who is charge of managing the digital transformation, but the issue of who sells it is equally critical. Without meaningful support from your change leaders, C-Suite execs, and front-line teams, your digital strategy will amount to little more than cool ideas on a quickly evolving page.
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