The New Sprite Flavor Is Based On Big Data

When it launched its design-your-own-flavor soda dispensers, Coca-Cola handed over the keys to its customers, letting them add a shot of flavor — say raspberry or vanilla or lemon — to any drink. In return, the touchscreen machines started sending Coca-Cola some very useful data on what its customers really want.

http://www.cnbc.com/2017/02/13/the-new-sprite-flavor-is-based-on-big-data.html