It's nearly Christmas and Big Data is behind it more than ever!
There are few bigger marketing events than Christmas, and behind every successful marketing campaign lies a whole heap of data. Santa himself can segment the hopes and dreams of children around the world like never before. Whether we agree with our personal data being harvested or not, it is a trend that will only increase in the future. Living in an increasingly connected world means that we have to share ever more of our lives – we can’t reap the benefits without giving up a certain amount of privacy.