Fascinating article here in relation to how Volvo uses Big Data! Have a read and be amazed!
Cars are increasingly generating more and more data as they become ever more connected and empowered by smart, Internet of Things technology. The need to capitalize on this data is forcing auto manufacturers to rethink their data strategies. Thanks to modern telemetry, vehicles have been gathering and transmitting data on how they are used for several decades. But the real explosion in data volume is down to customer data available from the applications and services available to today’s motorists.