Big Data Provides Marketers With A Goldmine Of Information.

Data is being collected in amounts never before conceived by anyone, and enough time has passed that making decisions about what to do with all that information is starting to come into focus. Marketers in most organizations are sitting on mountains of data, but often wonder how to put it to the best use. Here at Adobe, we are in a unique position to accumulate data, since $7.50 of every $10.00 spent online with the top 500 U.S. retailers goes through the Adobe Marketing Cloud. That means we have access to billions of website visits and the resulting product sales data. It’s truly Big Data, in a big way. Thanks to all this data, marketers have a powerful new tool at their disposal for watching trends and developing strategies.

https://blogs.adobe.com/digitalmarketing/analytics/big-data-provides-marketers-goldmine-information/