Digital and how it transforms business, brilliant article
Digital Transformation is everywhere. It’s easy to let the tail wag the dog, especially when you are in the face of disruption. But great and meaningful change always goes back to strategy. In fact, if you really think about it, a lot of digital disruption is rooted in simple strategies for creating and capturing value at the edge, shifting power to users and consumers, reducing friction, and driving extreme efficiencies as new customer segments are created, new markets are forged, and the market seeks the dominant design. Fundamentally, Digital Business Transformation is the digitization of business. But as part of digitizing, you need to know WHY and WHAT you are digitizing before getting lost in the HOW of digitization.