Big Data changing the way businesses operate - great article.
As entrepreneurs, many of us like to quantify things into numbers we can understand. This penchant for clarity has driven brands to advertise online, a medium that allows them to track results all the way down to impressions. Advertising online is increasingly popular because it allows companies to target specific demographics with great precision, but also because it gives decision makers the ability to see results in numerical form. Billboards and television commercials lack that tangible, analytical aspect. It is fair to say that a whole generation of professionals are coming of age at a time when expert judgment is less important than ever before. Data does all the work, all you have to do is read it.