What's the future for Hadoop? Intersting read.
A well-timed offer of a free bet, or an invitation to join a “no-lose” promotion that guarantees a payout regardless of whether they win or lose goes a long way with customers, improving the rate at which Sky Bet – which has offices in Rome and Guernsey, as well as the UK – can acquire, engage and retain them. But matching the right offer to the right customer shouldn’t be a game of chance, according to Andy Walton, the company’s head of data. “We spend a frightening amount each year on free bets and bonuses for our customers, right across our sports betting and gaming products, but especially in gaming. Promotions drive that business, whereas sports betting is more driven by the sporting calendar,” he says.
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