Big Data has a cathartic effect on businesses today. The power for organizing and optimizing larger sets of shopper data is gaining newer revolution in businesses resulting in higher profits. In this article of mine, I will be highlighting few points how Big Data implementation brings immensely positive changes to the world of e-commerce business industry. Change the view of treating customers as transactions but as common people Learning from the analytics of big data an e-commerce company named Expedia started treating their customers as common people who initially used to treat them as transactions. This led to a great change in the business as people started liking the way the business developers started behaving to them as gradually started taking more interest in their product.
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