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Amazon Web Services (AWS) is the fastest growing enterprise company that the world has ever seen - a testament to the fact that huge numbers of businesses are moving their data to the cloud not only to save on costs but to be able to analyse their data more effectively. Netflix, Airbnb, the CIA and other high-profile organisations now run large portions of their businesses on AWS. Yet with lingering concerns about a ‘big bang’ move to cloud, many businesses are adopting a hybrid cloud approach to data storage. Hybrid cloud is the middle ground of private storage with lower infrastructure overheads plus superfast, low latency connection to the public cloud. Companies increasingly have their own mix of cloud storage systems reflective of their legacy IT infrastructure, current budgets and current and future operational requirements.