There has been a lot of buzz across industries about digital transformation and lets be honest, the reality is that digital transformation is a business imperative. Organizations that delay transformation or ignore it altogether risk being irrelevant. According to trends analyst Altimeter, digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Simply put, business success in a digital age requires new technologies, new strategies, and a new psychology. 3 reasons digital transformation is a business imperative: Drive revenue growth: Digital channels have evolved from the single-function, static websites of the 1990s into multiple tools and systems that Perficient’s clients say provide more than 25 percent of business revenues.
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