Did you know that 69 percent of mobile users currently do some form of banking on their phones? Customers rely on you to provide them with optimized experiences that fit their preferences and contexts — but without jeopardizing their sensitive information. The good news is that customers are leaving hints everywhere regarding their needs and desires — such as why they’re calling your branch, how they use your mobile app, or what page they visit on your website. Unfortunately, despite all of this rich information, financial institutions struggle to find meaning within their data. In fact, of the 83 percent of finance executives who say their firm’s data is their most strategic asset, 47 percent claim they don’t know how to employ it to drive value.
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