It’s remarkable to see the growth of data and advanced analytics over the past 20 years. In many ways, the growth can be likened to the early oil industry. Oil pioneers discovered oil, knew it was worth something, but didn't realize how it would radically transform the world. Similarly, today, organizations understand that data is valuable, but don't quite know how to harness it or know what its true worth is. This thinking will change, however, as business intelligence (BI) and analytics technologies converge with a clearer understanding of data. From limited uses to mainstream In the oil industry, although oil had long since been discovered, an important event occurred in 1901 when a massive oil geyser -- known as the Lucas geyser -- exploded in Spindletop, Texas.
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