Big data is becoming increasingly useful in the technology-driven market of the 21st Century. Using methods to collect huge sets of statistics about customers allows businesses to enhance their services greatly. The online casino sector is an area of the internet in which competition is fierce. Big players in the industry need to become leaders in data analytics for personalised services in order to thrive and rise above the competition. QUALITATIVE AND QUANTITATIVE BLEND The data that can be collected from online casino users is vast. They present an interesting blend of quantitative and qualitative data. By examining these two sets together, online casinos can gather information to help them decide on what bonuses to offer, which games to include, and how to develop them.
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