If you’re like many leaders, you read that term with a mix of confusion, fear or promise. Digital technologies have advanced to include 3D printing, internet of things (IoT) and artificial intelligence. With the current technological landscape, digitalization can no longer be considered an add-on feature to existing channels, products or services. Discovering how to shape and react to digital disruption should be top of mind for leaders of most, if not all, organizations.
John Chambers, outgoing CEO of Cisco Systems, stated it well in 2015: “Nearly 40 percent of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies.”