It's been 11 years since the introduction of the first Apple iPhone, and this may have been the catalyst that kicked off the digital movement in earnest.
As digital transformation "is a term that's tossed around pretty freely," it's important to clarify what it means to the organization, she emphasizes. Digital technology needs to accomplish two things: "One to actually change how you operate the business, how you change your processes, your activities in your business your business model. The second part is it's also changing the value proposition of what you are able to offer to your customer or your client. If you're going to transform, it's got to touch both sides."