Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital, tech, futurist, and marketing conference in recent memory. This article it not meant to question the viability of digital transformation, but rather challenge its focus.
The value in digital transformation is not in the digital, it is in the transformation. Digital enables new business models and a new way of working, but it doesn’t offer the value directly.