Big data does not only refer to online activity but also to behaviour offline, including use of credit cards or even smartphones, which send GPS locations and record behaviour. The existence of large volumes of data that can be used for different applications provides those willing to data mine and analyse with several opportunities.
UPS is one of the most popular delivery services in operation worldwide. Part of its more recent success can be attributed to the company’s mining of big data. Through the analysis of data generated by its services, UPS has managed to save nearly 150 million litres of fuel and reduced travel distcace by 586 million unnecessary kilometres. The company attributes this efficiency and success to data analysis.