Interesting article on how marketing is leading the war on talent
It’s a very exciting time to be a talent acquisition professional: Talent acquisition is becoming more strategic, adding new responsibilities and investing in new technologies. It’s not just about the job anymore, it’s about the brand. It’s not just about hiring talent, it’s about measuring and predicting business impact. It’s not just about applicants, it’s about finding and engaging leads to start relationships earlier. And it’s not just about today’s reqs, it’s about building pipelines for the future. We really are transforming the way we find and attract talent, inspired by core marketing best practices like branding, nurture, content marketing and lead generation.