As “digital” becomes more of a lifestyle for practically everyone around the world, an explosion of data emerges in which actions and interactions can be mapped to specific behaviors with a good amount of precision. This has led to the rise of data science—or, in simpler terms, critical business insights that bring clarity to how people interact in the digital world. Data science is important for marketers because it helps local businesses reach, target, engage, and convert potential customers with more granularity and precision. The current marketing landscape is being shaped by data science as is the future of customer interactions. Here are three reasons why: Marketers need data science. The emergence of data science as an area of focus and expertise signals the need for marketers to prove their hypotheses with greater confidence, rigor and precision.
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