It's really very good article.
I've noticed that in almost every talk or discussion that involves the term Big Data, one of the first slides by the presenter or the first questions to be asked by the audience is "what is Big Data?" The typical answer has to do with some digits, many V's, terms that end with "bytes", or statements about software or hardware capacity. I beg to differ. "Big" is relative. It is relative to a certain field, and specifically to the practices in the field. We therefore must consider the benchmark of a specific field to determine if today's data are "Big". My definition of Big Data is therefore data that require a field to change its practices of data processing and analysis.